“Insights into the Leading Entertainment Trends of 2024: A Data-Driven Analysis”

Rob Jonas Unveils Key Data Trends Shaping Music and Film & TV Industries

Rob Jonas, CEO of Luminate, recently delivered an engaging presentation titled “Top Entertainment Trends for 2024: What the Data Says.” This session provided invaluable insights into the evolution of music streaming and the rising influence of foreign content in Film & TV. Drawing on his acclaimed 2023 SXSW presentation, Jonas introduced the latest updates, including the intriguing Global Track Streaming Pyramid.

Top 10 Statistics from Jonas’ Presentation:

1. Global On-Demand Audio Streams: Audio streams reached an astonishing 4.1 trillion in 2023, a 22% increase from 2022.
2. Shifting Language Preferences: English-language content streaming in the U.S. decreased by 3.8 percentage points since 2021, while Spanish-language content rose by 3.8 percentage points.
3. Engagement of Gen Alpha: 46% of U.S. Gen Alpha music streamers actively use YouTube Shorts for music discovery.
4. Super Fans’ Influence: Super fans spend 68% more on music monthly compared to the average U.S. music listener.
5. Longevity of Music Releases: 48% of audio streaming in the U.S. in 2023 was for music released between 2019 and 2023.
6. Rise of Female Artists: Music streaming of female artists increased by 4.2 percentage points in 2023.
7. Dominance of Live Music: Live music events made up 62% of monthly music expenditure among U.S. listeners.
8. Importance of Metadata: Jonas highlighted the need for accurate metadata, stressing the importance of clear song titles and artist names.
9. Mindful Music Consumption: 3-4% of tracks ranking between 100-120K can be classified as NEARS, showing a trend towards mindfulness.
10. New Music Releases: In 2023, an impressive 103.5K new ISRCs were delivered to DSPs daily, a 10.8% increase from the previous year.

To explore these insights further and discover additional trends shaping the entertainment industry, download Jonas’ comprehensive presentation, “Top Entertainment Trends for 2024: What the Data Says.”

Source: Rob Jonas, Luminate – “Top Entertainment Trends for 2024: What the Data Says”