These days having an online presence is necessary for a business or brand to thrive. During the pandemic, there was a great strain on in-store retail, which is why many brick-and-mortar businesses suffered immensely in terms of sales. Businesses with a strong online presence did exponentially better than those who lacked an e-store.
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Statistics reveal that more than 260 million Americans shop online which is about 80% of the population. Furthermore, this number is expected to rise to 292 million by 2025. If you are a business or company owner and have not considered building a website, you are missing many potential customers.
Still on the fence about creating a website? Here is how a website can directly improve your business growth.
Brand Name and Credibility
Consumers expect reputable brands/companies to have an online presence. It gives one a sense of security and provides the convenience of viewing and buying products wherever and whenever.
Furthermore, a website brings brands the opportunity to communicate their narrative effectively. You can make potential consumers aware of your products or services through the website.
You can let them know what your business stands for, the story behind it, and the practices that lead to the final product that the consumer receives. A good online presence helps set you apart from the competition and will help you gain customer trust.
Superior Customer Service
A brand needs to be reachable and approachable to its consumer base. A website provides customers the opportunity to get in touch with your company and communicate their problems and concerns directly to you. You can have a page on your website dedicated to FAQs. It should include some basic troubleshooting information so the consumers can operate or use the product effectively.
Furthermore, a website provides all the basic information about your company or brand online. Therefore, it is an excellent way to save time on customer calls that are about your store location, timings, or the products you sell. Customers will simply find this information online if you have a website.
Enhanced Customer Engagement
If designed the right way, a website can help engage a wider audience. You can leverage digital marketing strategies to grow your business. To achieve this, you need to identify your target audience and create content that is relevant to them.
You can dedicate a website page to blogs that revolve around subjects relevant to your potential customers. The content could be instructional, informational, for entertainment, or a mixture of it all.
Creating a brand persona is important these days as people’s buying decisions are not just affected by the quality of the product. People take into consideration the brand image and its standing on various social and ethical issues. A survey revealed that 75% of Gen Z prefers sustainability to the brand name.
Unlike a shop, which restricts your products or services to people located near to it, a website expands your business reach. People from all over the country or world can access your products. Once you get a website, you can use SEO techniques to rank it high on Google.
Therefore, when people search for a product similar to yours, your website will pop up higher up on the search results. This provides you with an opportunity to increase your consumer base.
A website is important for your business to succeed in a competitive market. It may seem intimidating at first especially if you have a small or medium-sized business. However, when done right a website can do wonders. From convenience to creating consumer-related content, a website presents exciting avenues to explore.
It is important to have a well-designed website that caters to the audience and enhances their shopping experience. Make sure the web design, color schematics, and content uploaded to the website are top-notch. A well-designed website and a strong internet presence will convert visitors to customers.